- 02.05.13 -
We planted 1001 trees with my tshirt brand Naturwrk in 2012 through americanforests.org. learn more [+].
- 02.06.11 -
New Wordpress site designed and launched for New York based company Artisan Capital and Construction. view site [+].
- 02.06.11 -
5% of Naturwrk's profits in 2010 will go to the Greenpeace. - Naturwrk.com [+].
- 06.26.10 -
Just launched my new personal site that has info on all my projects including my new tshirt designs. please stop by. elijahwasserman.com [+].
- 05.08.10 -
I'm rolling out a super sweet new series of hand printed tshirts now at naturwrk.com[+].
- 11.01.09 -
New website designed for BeSimple just launched. The site is part a larger eco-friendly campaign and uses carbon neutral hosting. please visit besimplemassage.com [+].
AboutWrkborn is a small but nimble design studio in Nashville,TN. We specialize in modern design solutions that get results through both strategic design and aesthetic excellence. more info [+]
Stay in Touch
Strategic DesignDesign services with a strategic approach combined with artistry informed by a foundation in the arts is my focus. This multidisciplinary approach allows me to provide unmatched quality and results.
Web DesignUtilizing years of experience as a web designer I combine innovation and proven techniques for web design services and campaigns focusing on small to medium sized business with proven ROI.
Print DesignPosters, CDs, brochures, business cards, annual reports, packaging, t-shirts, stickers and any other printed material you can think of - did i mention I do green design too?
WordPressCustom Websites created using WordPress giving you a great CMS so you can update your site yourself.
Identity design, logos and key artwork are core services I provide creating a solid base to grow for any business or entity.
IllustrationA wide range of media and styles available.
PhotographyI provide Professional photography that is unique, sophisticated and relevant. Add photography services to your next project for a design campaign that is more cohesive and more effective.
Green Design ServicesEco-conscious practices are used throughout the design process and designs are created using sustainable methods, materials and techniques with the future impact of the products life-cycle in mind. Read about our green initiatives [+]
ProcessThis outline is provided to give you a complete understanding of the project cycle from beginning to end. Special requests for different process' will be considered if needed.
1 - Initial brief Information is gathered about the project scope and budget.
2 - Proposal Based on the initial brief a proposal is written that outlines the project scope, timelines, cost, and terms of the project. 50% percent of the project cost is due with the approved proposal to begin.
3 - Discovery In depth research is conducted on your project, business and market in order to provide the most relevant and effective design.
4 - Design The design process is outlined in your proposal based on your specific needs.
5 - Production After the design is fully approved it is produced to the highest standards meeting and exceeding your business objectives.
Client - BeSimple
BeSimple needed to generate business quickly with an eco-friendly approach while emphasizing quality and affordability. We provided strategic branding including logo, marketing materials and a website. The print design used mostly 50% PCW recycled paper and the website was designed using carbon-offset hosting. The branding precisely targeted BeSimple's core audience successfully in terms of aesthetics, strategy and messaging. Green initiatives were developed including a massage in which 10% is donated to charity. BeSimple is now growing rapidly with appointments increasing by 700% over 6 months and the business is ready to begin scaling-up as a profitable and competitive entity.
Services ProvidedBranding, Art Direction, Interactive, identity design, marketing materials, online marketing, business strategy
visit site [+]
HistoryI'm a seasoned designer living in Nashville, Tennessee. After recieving a BFA in graphic design in 2006 at Watkins College of Art and Design I had the pleasure of working as a lead designer for many high profile clients at Echo including beyonce.com, kellyclarkson.com (07-09 site), kdlang.com, and many more!
Through my experience I saw the need for independent designers to provide strategic design and branding. I now provide graphic design services with focus and agility that big design and marketing agencies simply can not. My process and approach allow me to deliver customized design that generates great results for every project. Contact me now so I can help you with your next big project.
Design ExperienceWrkborn: 2009-present,
Echo: 2005-2009, Web Designer
and Print Designer
Big Story: 2006, Freelance Designer
Vectorland: 2006, Freelance Flash Designer
EducationBFA Graphic Design, 2006 Watkins College of Art & Design
Associate of Applied Science Graphic Design, 2003 NSCC
ProficienciesInDesign, Photoshop, Illustrator, QuarkXPress, Dreamweaver, TextMate, Flash, HTML, XHTML, CSS, JQuery, WordPress, basic PHP, Acrobat, painting, photography
Clients I Have Worked With
- Stanford University
- Artisan Capital & Construction
- Keaton Simons
- KD Lang
- Sesame Street Live
Recognition & Awards2012 - .net magazine
2008 - smashing magazine
2005 - regional gold student addy
2005 - local gold student addy